A Day That Changed Downtown Las Cruces
On August 9, 2025, Pharmtrue helped host a car show that turned Main Street into a rolling museum of horsepower, culture, and community. From lowriders to classics, race builds to bikes, the streets came alive with chrome, color, and connection.
Yes, it was our first show. Yes, it was chaotic. But it was also unforgettable.
Despite early hiccups—barriers not set up on time, check-in confusion, and traffic flow challenges—our drivers showed up with patience and pride. Our vendors brought flavor and flair. Our volunteers hustled. And the public responded with overwhelming support.
Highlights:
- Over 300 cars staged across downtown
- Thousands of attendees
- $2,250 raised for Big Brothers Big Sisters
- Many animals adopted through Rebel Angel All Breed Animal Rescue
- Food trucks and vendors awarded for excellence in tacos, BBQ, drinks, and more
Food Truck Battle Winners:
- Best Borderland Newcomer: Main Squeeze
- Best Borderland Taco: Valkyrie’s Kitchen
- Best Use of Local Ingredients & Best Presentation: Chilakilex
- Best Borderland Dessert: Fefe Coffee & More
- Best Use of Green Chile: Sizzlin Spice
- Best Borderland Burrito: La Bandita
- Best Borderland Drink: Fizz N Cream Co
- Best Borderland Comfort Food: Mad St BBQ
- Best Borderland Side Dish & Best Borderland BBQ: Rusty Roots BBQ
Lessons Learned:
- We need better check-in systems (and we’re building them)
- We need clearer traffic control (and we’re coordinating earlier)
- We need more shade, water, and hype (and we’re investing in all three)
What’s Next: We’re helping elevate the Donate Life Car Show on October 18 at Young Park. This event is a chance to restore pride in the car community after last year’s tragedy—and we’re going all in.
👉 [View Photos]
Thank you to every driver, vendor, volunteer, and visitor. You made history. Let’s do it again—bigger, better, and bolder.